Bansko is the leading ski resort in Bulgaria and one of the fastest growing in Eastern Europe. The resort has 65 km of ski slopes and brand new lifts. It is also a major administrative and cultural – economic center and due to its rich architectural heritage included in the UNESCO World Heritage List. The location of Bansko is unique – in the plateau between two mountains and national parks – Rila and Pirin. The area around Bansko is fast becoming a major year-round resort, with the construction of 8 golf playgrounds planned. In addition, the creation of a parallel ski resort, Kulinoto, is only planned, only 5-6 km from Bansko Spa & Holidays.

The wide range of spa treatments and additional services offered by Bansko Spa & Holidays has already led to a high level of employment. In its first year of operation, the hotel reached an occupancy rate between 87% -100%. Bansko Spa & Holidays has current contracts with local travel agencies and government institutions to ensure a high level of employment throughout the year. Managers have marketing policies with multiple channels to attract local and foreign customers. The hotel has few competition in its category.